Pure bundles
Products grouped together and sold exclusively as one combined offer.
Erply PIM basics
Create product bundles that sell.
Connect product information across employees, departments, and systems—then turn that organized catalogue into compelling product combinations.
Product bundleOne offer. More value.
Product ACore item
Product B+
Introduction
Two or more products. One smarter offer.
A product bundle combines multiple products into a single offer. For a single shop or an international retailer, Product Information Management keeps those offers organized and the product catalogue current.
Mixed bundles
Products available both as a combined offer and as separate individual items.
Did you know? Value meals are mixed bundles: customers can buy the complete meal in one transaction or purchase each item separately.
Why retailers use bundles.
Well-designed bundles can improve the offer for customers while supporting inventory, distribution, and marketing goals.
Reduce existing inventory
Decrease distribution costs
Introduce new products
Simplify the marketing mix
Increase units sold
Using bundles smartly
Value is perceived—not simply added up.
Pricing opacity can make a complete offer feel more valuable than a low headline price with paid add-ons. Customers often average the perceived value of bundle components, so pairing a premium item with a weak or irrelevant product can lower the appeal of the entire offer.
01Hotel rooms with included minibar access
02Hair salon services with complimentary drinks
03Cookware kits with an included knife set
04All-inclusive hotel packages
05Flight tickets with baggage and seat selection
Designing bundles
Use sales data to find combinations customers already want.
Creating a product combination that appeals to customers requires research. Use sales reports to identify items frequently purchased together and top sellers that naturally complement an underperforming product.
- Start with a clear customer need or use case.
- Pair products with compatible value and positioning.
- Compare bundle performance with individual product sales.
- Pilot the offer in one location before expanding it across the chain.
Step by step
How to create a product bundle in Erply.
Create a new product
Open the product catalogue and begin a new product card for the combined offer.
Select the Bundle product type
Open the Type menu in the product card, choose Bundle, complete the product information, and save.
Open Recipe
After saving the bundle product, select the Recipe button in the bottom action bar.
Add bundle components
Select every product included in the bundle, enter the required quantity for each one, and click Add.
Save the completed bundle
Close the recipe window, review the product card, and save the finished bundle.
Set up Erply POS
01Import your products
02Select your hardware
03Set up payments
04Start selling
Manage products, fulfill orders, and control sales with Erply.
Create a new account, organize your product catalogue, and start testing bundles that work for your customers.